What is a design statement?

A design statement is primarily a summary of the purpose and goals of a design project, making the choice that identifies this characteristic the correct one. It serves as a roadmap for designers, clarifying the objectives, target audience, and the specific issues the design aims to address. This summary helps guide the entire design process by providing context for decision-making, ensuring that the end product aligns with the original intent and meets user needs effectively.

The other options, while related to design documentation, do not capture the essence of what a design statement is. A list of materials used pertains to the technical specifications of a product, communicating what physical elements are involved rather than the overarching purpose. A message conveyed to consumers speaks more to marketing and branding rather than the initial design intent. A blueprint of the product refers to the technical drawings and schematics necessary for construction, which ultimately focuses on how the product is made rather than why it exists. Thus, the correct answer underscores the foundational role of a design statement in guiding and communicating the conceptual framework of a design project.