What is the primary purpose of user personas?

The primary purpose of user personas is to help designers empathize with user needs. User personas are detailed profiles that represent key segments of the target audience, based on user research and data. By creating these personas, designers can gain insights into the motivations, behaviors, pain points, and preferences of actual users. This understanding is crucial for ensuring that the design process aligns closely with the needs and experiences of the users, leading to more effective and user-friendly products.

User personas serve as a reference point throughout the design process, allowing teams to make informed decisions and prioritize features based on the specific needs of different user groups. They foster a user-centered approach, making it easier for designers to stay focused on delivering value to end-users rather than getting sidetracked by technical specifications or marketing strategies.