What is the purpose of product analysis in product design?

The purpose of product analysis in product design is focused on evaluating existing products for improvement. Through this analysis, designers can identify strengths and weaknesses in current products, assess functionality, user experience, and overall design effectiveness. This process allows them to gather insights that can guide the development of refined or new iterations of the product, enhancing performance, usability, and aesthetic appeal. By scrutinizing existing products, designers gain valuable knowledge about market demands and consumer preferences, which can lead to innovations or modifications that meet users’ needs more effectively.

Creating new products from scratch, conducting market research for sales strategies, or identifying potential suppliers are important aspects of product development and marketing, but they do not encapsulate the primary focus of product analysis, which aims to enhance and improve already-existing designs.