What is typically included in a design brief?

A design brief serves as a foundational document that outlines the key objectives and parameters of a design project. It typically includes a summary of project goals, which describes what the designer aims to achieve and the overall vision for the product. Additionally, it details constraints that may affect the design process, such as limitations on budget, materials, or regulatory requirements. This clarity helps guide the designers in making decisions that align with both the goals and the constraints of the project, ultimately facilitating a more focused design process.

In contrast, while the timeline for product launch and consumer demographic information may be important in a broader project context, they are not universally present in all design briefs. Detailed financial forecasts may be relevant in project planning but are not a standard inclusion in a design brief, which centers on the creative and functional aspects rather than financial projections.